http://www.digitalbookworld.com/2013/3-pillars-of-selling-more-books-online/ Here is just one idea from many: Don’t worry about the launch, focus on promos Traditional book publishing used to put a lot of emphasis into the launch. But big launches are most effective when you’re communicating to mass audiences via mass media in mass-market bookstores. Internet book sales are more gradual. Instead of worrying about your launch, try your hand at regular, consistent promotions. Here are some ideas: . Blog Tours. Do some research to find the tour organizer that’s right for you.
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