The Potential Audience for Publishers Will Explode “The evidence is that another 5 billion people will join us online,” says Schmidt. Internet penetration will grow as smartphones find their way into the hands of people in developing regions. Schmidt calls this adoption “life-changing.” It means access to information, safety, entertainment, and of course, for publishers, the potential for more media consumers. Because PODG and SBPRA are aggressively participating in India and China, where at least 2 billion of this number will come from, we couldn’t agree more. In our opinion this is one of the greatest times in history to be a publisher or author. Best! Robert Fletcher – CEO Linked In:
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