A Surge in e-Reader and Tablet Ownership Produces Big Winners

A new report by the Pew Internet organization reveals surprising information about trends in e-Reader and tablet ownership. According to the report, between November 2010, and May 2011, e-Reader ownership among adults in the United States doubled from 6% to 12%. During this same period, tablet ownership increased from 5% to 8%.

Another highlight from the report is that e-Reader and tablet adoption are well below those of other popular technologies such as cell phones, laptops, DVRs and MP3 players. For example, 56% of adults own laptops, nearly 7x the 8% of adults that own tablet devices. This implies the potential for meaningful secular growth opportunities in both the e-Reader and tablet markets.

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