Great Article for Authors from DBW – 3 Pillars of Book Marketing; Here is just one idea from many: Don’t worry about the launch, focus on promos Traditional book publishing used to put a lot of emphasis into the launch. But big launches are most effective when you’re communicating to mass audiences via mass media in mass-market bookstores. Internet book sales are more gradual. Instead of worrying about your launch, try your hand at regular, consistent promotions. Here are some ideas: . Blog Tours. Do some research to find the tour organizer that’s right for you. Samantha March knows the Chick Lit market. Others know your specific niche. Be sure to choose a blog tour organizer who has lots of connections in your genre. . Promotional newsletters such as BookBub and Pixel of Ink can boost sales instantly. . Goodreads Giveaways. On Goodreads, prerelease books can be listed for giveaway by publishers and authors. Member readers enter to win and are picked randomly at the end of the giveaway. Best! Robert Fletcher – CEO Linked In: Twitter: @Robert_CEO, CEO Blog:

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